Friday, December 16, 2011

RIM drops Blackberry PlayBook to $199 for "limited time"

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Summary: Confirming previous rumors, RIM is dropping the price of the PlayBook to $199.

RIM’s perpetually struggling PlayBook tablet may have a lifeline this holiday season.

Confirming rumors, RIM announced today that it plans to drop the price of the 16GB PlayBook to $199. The drop, however, isn’t a permanent one, and is limited to retailers Best Buy, Wireless Giant, Staples, OfficeMax, Office Depot, Radio Shack and Wal-Mart.

With the price drop, the PlayBook finds itself at the same price as Amazon’s Kindle Fire, which is a big deal. The Kindle Fire’s price is considered one of its strongest assets, and RIM may steal away some potential buyers of Amazon’s tablet with the PlayBook’s almost impulse buy-worthy price.

But the price drop is bad news for the PlayBook, whose price has dropped a full $300 since its release earlier this year. While RIM says that PlayBook’s new price is only a temporary one, it would come as a big surprise if RIM didn’t cut its losses make the price drop stick.

Ricardo Bilton writes for ZDNet's The ToyBox. His work has appeared in The Japan Times, The New York Observer, and The International Business Times, among other publications.

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